Discover growth opportunities faster.
Research ideas, develop concepts, and screen products your consumers will love. All in a single day with a few clicks.
End-to-end concept development in one platform.
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Discover Opportunities
Use predictive analytics to discover trends as they emerge by exploring our growing dataset. -
Create Concepts
Leverage generative Ai to quickly develop multiple new product concepts based on key inputs. -
Validate Concepts
Virtually screen concepts and evaluate their merit based on consumers’ preferences.
OFI
Kellogg’s
Tata Consumer Products
Tata Consumer Products
Kellogg’s
OFI
OFI
A platform your entire team can use.
Our platform has 61,000,000,000 data points
accumulated from 24 countries
in 18 different languages.
A platform perfect for CPG brands looking for an edge over the competition.
Elevate your brand’s potential with our cutting-edge platform, offering transformative solutions for businesses striving for distinction and market leadership.
Benefits
Drive revenue growth
Capture and predict trends as they happen. Build and screen products aligned to consumer needs and themes.
Reduce market research cost
Reduce costs compared to traditional market research methods. Improve success rate of product launch driven by forecasting supported by billions of data points.
Cutdown launch cycle time
Reduce 2-4 months in cycle time to discovering, creating & validating product concepts that get your products on shelves faster than ever before.
INNOVATION USECASE
We have solved for Innovation: Dole
Dole needed to identify consistent themes for the limited-time offer (LTO) series that showed relevancy and growth across multiple geographic markets with varying consumer preferences. Learn more about how we helped them increase 60% revenue by updating their product messaging.
RENOVATION USECASE
We have solved for Renovation: Pringles
The challenge was to describe the sensory experience of consuming Pringles, where an array of enticing flavors and aromas tantalize the palate, delighting the taste buds with each bite. Learn more about how we helped them launch in less than 6 months.
BPC INNOVATION USECASE
We have solved for Innovation: Shiseido
INNOVATION USECASE
We have solved for Innovation: Olam
The global insights team at Olam wanted to understand the end users and their customers’ customer to position their products that create more value-added solutions for their clients. Learn more about we helped them incorporate emerging trends and flavor pairings into sales proposals to increase their win rate.
FROM THE RESOURCES
Thought starters. White papers. Trend reports.
If you’re looking for inspiration for your next project, a peek into the future of the industry, or just really distinctive insights then check out one of the resources below.
Traditional grains, often referred to as “heritage” or “ancient” grains, are varieties that have been cultivated for thousands
Imagine strolling through your local supermarket, where the shelves are lined with products boldly claiming “natural,” “organic,” and
The global low & no alcohol beverage market is forecasted to reach US$30bn by 2025. With a third
