Product Innovation Reimagined

Consumer needs are changing fast.

Can your insights match up?

 

How Ai Palette can help you

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Get fast and relevant consumer insights from millions of data points by using Artificial Intelligence to build the product your consumers want.

Foresight Engine

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Identify trends as they just emerge and understand the consumer needs which drive these trends.

Using our patented Artificial Intelligence & Machine Learning algorithm, we identify the maturity of a trend and predict the future trajectory.

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Screen Winner

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Screen, validate and optimise new product concepts before taking the best concept forward.

We take the “guesswork” out of concept selection by validating new concepts against the consumer needs using our proprietary machine learning algorithm.

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We in News

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Snacking has evolved from being a convenient and comforting experience before Covid-19 to a more food conscious and healthy activity during the pandemic.

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In China and Southeast Asia, lockdowns resulted in the “snackification” of meals, according to Ai Palette, a food technology startup that analysed local language chats online from January to April.

“Snacking at night and other non-regular times of the day spiked as consumers struggled to stick to their usual daily routines while spending all their time at home,” said Som

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Typical “consumer understanding
and conceptualisation process” can be reduced from “months” to “weeks”. AI can be used to interpret millions of data points and remains bias-free.

An average of 30,000 new CPG products are launched every year, of which a whopping 80-85% fail. He says using AI can increase success rates and help companies to save time and money.

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Singapore-based Ai Palette claims to have developed an artificial intelligence (AI)-based platform that can help FMCG food firms create ‘successful products’ and shorten the NPD process, thus also increasing products’ speed to market.

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Ai Palette helps food and beverage manufacturers craft and launch new products through predictive analytics, natural language processing, and image recognition. It claims to already be “into revenue,” with contracts from several Fortune-listed fast-moving consumer goods firms, it said in a statement.

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Ai Palette significantly reduces the time it takes companies to create successful products;  months rather than one to two years.

According to McKinsey, Artificial Intelligence could create an impact of $53.6 billion in CPG Product Development, and we think Ai Palette are the ones to do it.

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Success rate of FMCG product launches is less than 10%, incurring a US$40b annual loss globally.

To bolster the success rate of new product launches in the Fast Moving Consumer Goods (FMCG) industry, Ai Palette launched a platform that provides the kind of data manufacturers need in order to better predict consumer preferences.

Understand
what your

consumers want

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Understand
what your

consumers want

Consumer preferences are dynamic and ever changing, making it difficult for innovators to catch up. Our AI solutions use Machine Learning and Big Data Analytics, to analyse millions of real time data-points, that go far beyond just social conversations, to identify and predict emerging trends, as they happen.

Minimize your risks with Ai Palette

  • Stay On Top of the Game

    Our algorithm accurately predicts trends, both short term and the ones that are expected to stay, and provides a first-mover advantage to you.

  • Stay Agile

    Insights are based on real-time data, unlike traditional research, thereby providing an opportunity to make informed decisions, ahead of competitors.

  • Stay Accurate

    No more qualitative research bias. Every data is analyzed scientifically to predict trends, and help prioritize innovation.

     

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How our Technology can serve you

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Language Agnostic

Our unique NLP (Natural Language Processing) algorithm understands human conversation as it is implied. The NLP algorithm has been trained on multiple languages to perform with native fluency, thus providing a global spread.

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Image Analytics

Images can often provide deeper and more meaningful insights than texts. Our advanced image recognition tool studies the visual cues, to provide contextual insights at an unparalleled scale.

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People behind the product

A bunch of futurists, who believe that some of the toughest problems can be solved by using appropriate technology. With significant experience in the Food & Beverages industry, thereby understanding many of the challenges it faces, this team is convinced that AI and ML has the ability to change the fortune of the industry, both at a macro and a micro level. The focus is always on understanding customer needs, without losing sight of the bigger picture, and providing insights that enable informed decision making, without overwhelming you with complicated technicalities.

Somsubhra GanChoudhuri

Somsubhra GanChoudhuri

CO-FOUNDER & CEO

Marketeer by training, sales person by expertise and passionate about product innovation with experience across all food categories from fruit juices to fried chicken; having worked with the world’s largest flavour house.

Somsubhra GanChoudhuri

Himanshu Upreti

CO-FOUNDER & CTO

IIT alumni, experienced in advanced machine learning and big data analysis; filed two trade secrets while working at Visa Data labs and played a major role in restructuring their tech stack.

The Team

  • Kasun Perera

    HEAD OF DATA SCIENCE

  • Salomi Naik

    HEAD OF INNOVATION

  • Amitabha Das

    COMMERCIAL DIRECTOR

  • Ashim Datta

    TECHNICAL DIRECTOR

  • Sanjib Bose

    ADVISOR

  • Howard Moskowitz

    ADVISOR

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Let us show how you can use Ai Palette for your case

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