End-to-end concept development in one platform.
Tata Consumer Products
A platform your entire team can use.
Our platform has 61,000,000,000 data points
accumulated from 24 countries
in 18 different languages.
A platform perfect for CPG brands looking for an edge over the competition.
The challenge was to describe the sensory experience of consuming Pringles, where an array of enticing flavors and aromas tantalize the palate, delighting the taste buds with each bite.
Drive revenue growth
Capture and predict trends as they happen. Build and screen products aligned to consumer needs and themes.
Reduce market research cost
Reduce costs compared to traditional market research methods. Improve success rate of product launch driven by forecasting supported by billions of data points.
Cutdown launch cycle time
Reduce 2-4 months in cycle time to discovering, creating & validating product concepts that get your products on shelves faster than ever before.
We have solved for Innovation: Dole
Dole needed to identify consistent themes for the limited-time offer (LTO) series that showed relevancy and growth across multiple geographic markets with varying consumer preferences. Learn more about how we helped them increase 60% revenue by updating their product messaging.
We have solved for Renovation: Pringles
The challenge was to describe the sensory experience of consuming Pringles, where an array of enticing flavors and aromas tantalize the palate, delighting the taste buds with each bite. Learn more about how we helped them launch in less than 6 months.
BPC INNOVATION USECASE
We have solved for Innovation: Shiseido
We have solved for Innovation: Olam
The global insights team at Olam wanted to understand the end users and their customers’ customer to position their products that create more value-added solutions for their clients. Learn more about we helped them incorporate emerging trends and flavor pairings into sales proposals to increase their win rate.
FROM THE RESOURCES
Thought starters. White papers. Trend reports.
If you’re looking for inspiration for your next project, a peek into the future of the industry, or just really distinctive insights then check out one of the resources below.