Editorial Team

Objective:  A leading ingredient manufacturing house wanted to more clearly understand how to pitch functional ingredient solutions in a specific region in order to grow interest in their products. Challenge: The company’s research team faced the hurdle of acquiring accurate, evidence-based insights to comprehend the primary health issues and functional demands of consumers within the …

From Insights to Increased Demand: Revolutionizing UK Beverage Ingredients with Data Read More »

Objective: A leading F&B corporation stood at a crossroads, contemplating the introduction of a plant-based yogurt product in the Southeast Asian market to capitalize on the burgeoning health-conscious consumer segment and potential revenue upticks. Challenge: The pivotal decision hinged on obtaining an all-encompassing, trustworthy dataset specific to the plant-based yogurt niche within the region. The …

A Global F&B Player: Case Study – F&B Innovation Read More »

Objective: During 2020’s economic downturn, Kellogg’s Southeast Asia faced an evolving marketplace that directly impacted their core products. Amidst global challenges and shifting consumer behaviors, the team had to swiftly realign their product and marketing strategies, pushing them to innovate and maintain their market foothold in an increasingly uncertain landscape. Challenge: For decades, Kellogg’s was …

Kellogg’s SE Asia Uses Data-Driven Strategy to Double Buyer Intent During 2020 Downturn Read More »

Objective: Hershey’s Kit Kat division identified a fleeting market opportunity that necessitated the rapid introduction of a novel product concept to captivate the dynamic consumer palate and to solidify a dominant stance, thereby achieving a significant competitive advantage in the bustling confectionery arena. Challenge: In the fast-paced world of confectionery, the standard new product development …

Rapid Innovation: How Kit Kat Used AI to Seize a Market Opportunity Read More »

Objective: Olam, a global leader in the B2B ingredient domain, grappled with the challenge of enhancing their sales win rate. This strategic move was essential not just for immediate revenue, but to strengthen their position in the burgeoning ingredients sector. Realizing that traditional methods were inadequate, they sought a more advanced approach to better align …

Boosting Sales Win Rate: Olam’s AI-Driven Approach to Understanding End-Consumer Preferences Read More »

Objective: In the ever-competitive snack market, the Pringles team recognized an immediate need to propel their brand into the consumer spotlight. Their strategy: to launch a series of Limited Time Offers (LTOs) that would not only create buzz but solidify brand presence in crucial markets, particularly South Korea. Challenge: This wasn’t about just any new …

Crafting a Best-Selling Flavor: Pringles’ Gastronomic Triumph in South Korea Read More »

Objective: In the dynamic world of produce, the Dole team faced a critical challenge: rejuvenating dwindling product sales to stimulate category growth and increase revenue. Their focus was the pomegranate, a fruit celebrated for its health benefits but paradoxically underperforming in the Philippine market. Challenge: Despite its established health advantages, including being rich in antioxidants, …

Dole: Case Study – F&B Innovation Read More »