Editorial Team

Case Study: Ingredient Company's Success in B2B Beverage Sector with 100x Data Coverage and AI-Driven Insights featured image

Case Study: Ingredient Company’s Success in B2B Beverage Sector with 100x Data Coverage and AI-Driven Insights

Objective: A German fragrance and flavors company aimed to enhance their market presence in a specific UK region by strategically promoting their functional ingredient solutions. Their objective was to gain a deeper understanding of the regional market dynamics and preferences, allowing them to tailor their approach for increased interest and growth. Challenge: The research team …

Case Study: Ingredient Company’s Success in B2B Beverage Sector with 100x Data Coverage and AI-Driven Insights Read More »

Case Study: A Noodle Company Achieving $70 Million in Revenue in the First Year Post-Launch featured image

Case Study: A Noodle Company Achieving $70 Million in Revenue in the First Year Post-Launch

Objective: A leading FMCG company  in India was to develop a long-term product portfolio by identifying and fulfilling consumer demands, with a specific focus on launching new flavor variants of noodles in India. The team aimed to redirect their new product development strategy to emphasize a more health-conscious portfolio. Challenge: The challenge lies in meticulously …

Case Study: A Noodle Company Achieving $70 Million in Revenue in the First Year Post-Launch Read More »

a-leading-alcoholic-beverage-brand-rakes-in-20-million-during-Christmas-2023-Through-LTO featured image

Case Study: Leading Alco-Bev Brand rakes in $20M during Christmas 2023 through LTO

Objective: In anticipation of Christmas, a prominent global cocktail and mixed drinks company sought to innovate their spirit packaging, aiming for standout appeal during the festive season. They engaged with consumers to gain insights into customization preferences, exploring designs and colors that would add a personal touch. This strategy was focused on identifying design elements …

Case Study: Leading Alco-Bev Brand rakes in $20M during Christmas 2023 through LTO Read More »

Case Study: Capturing 22% of Market Share in Chocolates & Exceptional Ratings featured image

Case Study: Capturing 22% of Market Share in Chocolates & Exceptional Ratings

Objective: In response to the post-2020 market shifts, a leading confectionery brand embarked on rejuvenating their chocolate line by uncovering new consumption trends. They combined innovative market research with creative product development, aiming to captivate a health-conscious, evolving audience. This strategy was designed to keep their chocolates relevant and desirable in a rapidly changing consumer …

Case Study: Capturing 22% of Market Share in Chocolates & Exceptional Ratings Read More »

The Wave of Ozempic Consumer Trends & Global Popularity featured image

Ozempic Revolution: Transforming Healthcare and Consumer Trends in the Age of Wellness

Pretty sure everyone must have come across the ‘Ozempic Trend’ floating around. Originally established as a diabetes medication. But in a jaw-dropping twist, it’s evolved into a weight loss wonder. So much so that it has garnered a lot of traction amongst celebrities and influencers as their secret to shedding pounds and staying in camera-ready …

Ozempic Revolution: Transforming Healthcare and Consumer Trends in the Age of Wellness Read More »

health conscious vodka trends- Ai Palette

Navigating the No/Low Alcohol Wave: Effective Approaches for Alcoholic Drink Manufacturers

In the ever-shifting landscape of the food and beverage industry, the phrase “rising from the ashes like a phoenix” resonates profoundly. Trends in this sector are as dynamic as they are unpredictable, often surging in popularity before diminishing just as quickly. Yet, within these cycles of change lies an invaluable opportunity for brands to adapt …

Navigating the No/Low Alcohol Wave: Effective Approaches for Alcoholic Drink Manufacturers Read More »