About Us

We are a bunch of futurists who believe that some of the toughest problems can be solved using technology. We have worked in the Food industry and understand the challenges in developing a new product. We have the domain and technology expertise to address those challenges using Artificial Intelligence and Machine Learning.

Our Founders

Somsubhra GanChoudhuri

Co-Founder & CEO

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Marketeer by training, sales person by expertise and passionate about product innovation with experience across all food categories from fruit juices to fried chicken; having worked with the world's largest flavour house.

Himanshu Upreti

Co-Founder & CTO

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IIT alumni, experienced in advanced machine learning and big data analysis; filed two trade secrets while working at Visa Data labs and played a major role in restructuring their tech stack. 

Our Advisors

Dr. Howard Moskowitz


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Award winning experimental psychologist in the field of psycho-physics and an inventor of world-class market research technology. Author of sixteen books, and well over 400 articles on product innovation.

Sanjib Bose


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Marketing Director (CMO), South East Asia at Kelloggs, over a decade of deep experience in building, designing, and launching Food brands, products & businesses across Asia and Africa.


We're Hiring

Our team members are motivated individuals that help each other do remarkable things and achieve extraordinary results every day. We are active learners, have a positive impact on consumer’s lives and do exceptional work. We face challenges together and we win together. And we strive together to deliver world-class solutions that transform the way consumer products are created.

Join us!



79 Ayer Rajah Crescent, #03-01, Singapore 139955

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42, 1st Floor, 100 Feet Rd, Koramangala 4th Block, Bengaluru, 560034 India