Indian consumers are exhibiting a continued interest in Immunity with an increase in demand for natural, Ayurvedic, and probiotic foods that can boost their immune system and improve gut health.

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Convenience is top of mind for consumers as in various parts of the country people still remain restricted to their homes, with no access to their usual domestic helpers. This need for convenience and focus on improving health giving rise to healthy ready-to-eat and easy-to-cook meal kits which consumers can quickly whip up in the comfort of their homes.

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In addition, there is also a surge in the exploration of vegan and Keto diets for newness and overall fitness.