Notable Change in Patterns and Demands for Food Consumption
Long Shelf Life Consumers stocked up their pantries with raw materials to cook and bake healthy meals at home during lockdown – circuit breaker (CB) in Singapore and Movement Control Order (MCO) in Malaysia.
Frozen food declined in both the markets due to preference for fresh over frozen
Immunity Consumers stocked up on Vitamin supplements to boost immunity.
Traditional ingredients like lemon, ginger, and garlic also exhibited a surge in demand driven by the need for a strong immunity