Taste over Health Consumers are looking to Food to make them feel better and restore their sense of normalcy, with consumption decisions being driven by sensory aspects like Taste in addition to functional aspects like Health.

covid-19 effects- food- preferences- china- urban cities

Packaging as an Emerging Driver Packaging has emerged as an important driver, with consumers making decisions based on Packaging that allows for easy and prolonged storage, on the basis of hygiene concerns and storage constraints.

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