Long Shelf Life Consumers stocked up their pantries with raw materials to cook and bake healthy meals at home during lockdown – circuit breaker (CB) in Singapore and Movement Control Order (MCO) in Malaysia.

Frozen food declined in both the markets due to preference for fresh over frozen

covid-19 effects- food- preferences- Singapore -Malaysia

Immunity Consumers stocked up on Vitamin supplements to boost immunity.

Traditional ingredients like lemon, ginger, and garlic also exhibited a surge in demand driven by the need for a strong immunity