Long Shelf Life Consumers stocked up their pantries with raw materials to cook and bake healthy meals at home during lockdown – circuit breaker (CB) in Singapore and Movement Control Order (MCO) in Malaysia.

Frozen food declined in both the markets due to preference for fresh over frozen

Immunity Consumers stocked up on Vitamin supplements to boost immunity.

Traditional ingredients like lemon, ginger and garlic also exhibited a surge in demand driven by need for a strong immunity