As the spirit of independence fills the July air, our consumption patterns naturally shift. In celebration of this vibrant month, we present the July CPG Trends 2024. Discover how the latest innovations in food and beverage, beauty and personal care, and nutraceuticals are embracing the summer vibe and the essence of freedom. These trends offer everything you need to enjoy the season to the fullest. Whether you’re seeking the latest in healthy indulgence, beauty essentials to keep you glowing, or supplements to boost your well-being, this list captures July’s dynamic energy and festive spirit. Get ready to celebrate summer with the best in CPG trends, because Ai Palette understands exactly what its customers need and want.
Trend 1: Natural food colors
Natural food additives, particularly natural food colors, are increasingly becoming the preferred choice for both consumers and manufacturers. As people become more health-conscious and environmentally aware, there is a growing demand for products that align with these values. Natural food colors, derived from sources such as beet extract, turmeric, and paprika extract, offer a vibrant and healthier alternative to synthetic dyes. These natural additives are now widely used in a variety of applications, including bakery and cereals, beverages, confectionery, dairy and cheese, meat and meat alternatives, and dietary supplements. Their ability to provide appealing colors while being free from artificial chemicals makes them a better choice, enhancing the overall quality and safety of our food.
Trend 2: Salivating Mints
These quick-dissolving wonders stimulate saliva production using all-natural flavors, providing instant relief and a refreshing burst of flavor. Crafted from sustainable palm oil, Flintts Mints are not only beneficial for your health but also kind to the planet. Experience the perfect blend of refreshment and sparkle, ideal for those who need a moisture boost or a natural breath freshener. Enjoy a guilt-free, invigorating treat that’s good for you and the environment.
Trend 3: Lash Clusters
Craving dramatic lashes without the long-term commitment? Lash clusters are your perfect solution! These pre-made bundles of faux lashes, applied with adhesive, provide instant volume and definition. Unlike traditional lash extensions, clusters attach directly to your eyelid, offering a lightweight and customizable look. Ideal for special occasions or everyday glam, you can achieve a variety of stunning effects depending on the cluster style and placement. Thanks to the viral #doyouin makeup trend, lash clusters are becoming the go-to choice for beauty enthusiasts everywhere. Transform your lashes effortlessly and make every look unforgettable!
Trend 4: Tranexamic Acid Skincare
This powerful ingredient targets dark spots, hyperpigmentation, and melasma by regulating melanin production, the pigment responsible for skin color. By controlling melanin, tranexamic acid evens out your skin tone and diminishes those stubborn dark spots. Ideal for anyone looking for a brighter, more radiant complexion, tranexamic acid is your new go-to for flawless skin. Say goodbye to uneven skin tone and hello to a luminous glow!
Trend 5: Height Gummies
Height gummies are a fun and delicious way to support your child’s growth and development. These chewable supplements are packed with essential vitamins and minerals that promote strong bones and a robust immune system. Perfect for picky eaters and hectic mornings, height gummies offer a convenient and enjoyable alternative to pills and syrups. Give your kids the extra nutritional boost they need with these tasty gummies, ensuring they get the vital nutrients for healthy growth. Height gummies make nurturing your child’s development easier and more enjoyable for both you and your little ones!
Trend 6: New Asian Flavors in Protein
This innovative protein supplement combines the delightful flavors of your favorite boba teas—taro, matcha, and classic milk tea—with high-quality whey protein isolate. Infused with essential nutrients like phosphorus and magnesium for optimal muscle recovery and growth, this protein powder lets you indulge your sweet tooth while staying committed to your fitness goals. Perfect for boba enthusiasts and fitness buffs, our boba tea protein powder offers a delicious and nutritious way to enjoy the unique tastes of Asia while supporting your healthy lifestyle.
Conclusion
As we celebrate the spirit of independence this July, our consumption patterns reflect a vibrant and dynamic shift. The July CPG Trends 2024 highlight innovations in food and beverage, beauty, and nutraceuticals, embracing summer’s energy and essence. From natural food colors and salivating mints to lash clusters and tranexamic acid skincare, these trends cater to health-conscious, eco-friendly, and beauty-savvy consumers. Height gummies support children’s growth with essential vitamins, while boba tea protein powder combines delightful flavors with whey protein for optimal muscle recovery. Ai Palette helps brands leverage these trends through deep consumer insights, trend analysis, and market forecasting, enabling effective innovation and tailored solutions. This ensures brands can meet evolving consumer demands and celebrate the season with health, beauty, and enjoyment.
How did we know about all these trends? With the use of Ai Palette that provides cutting-edge AI and machine learning solutions that empower brands to stay ahead of market trends. By delivering actionable insights and precise market forecasting, Ai Palette enables effective innovation, helping brands create products that resonate with today’s discerning consumers.
