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L’Oréal Joins the Collagen Craze: New Launch Signals Rise of Internal Beauty Supplements

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Bacteria and yeast for face. Yep. That’s what happens when biotechnology leverages genetically modified bacteria or yeast to produce recombinant collagen. Before we jump into the main things let’s quickly skimp through the basics.

So, basically collagen, the powerhouse protein that’s become synonymous with health, wellness, and beauty, is experiencing a remarkable surge in popularity. As the most abundant protein in our bodies, collagen is the building block that gives structure to our skin, bones, muscles, and tendons, making it a critical component of overall health and vitality. 

Now taking the recombinant collagen market as an opportunity, Loreal has successfully tapped on to the booming recombinant collagen market in China and hence came up with the second generation of its Age Perfect Collagen Royal Anti-Aging Face Cream. 

The Age Perfect Collagen Royal Cream is formulated to address the needs of mature skin by improving skin elasticity, reducing the appearance of wrinkles, and providing intense hydration. The use of recombinant collagen signifies a shift towards more ethical and sustainable practices in the beauty industry by avoiding animal-derived ingredients and instead using collagen produced through sophisticated fermentation processes. This approach not only caters to the increasing consumer preference for cruelty-free and vegan beauty products but also aligns with global sustainability goals by reducing reliance on animal agriculture and minimizing environmental impact.

L’Oréal Age Perfect Collagen Royal Anti-Aging Face Cream

Consumer Demographics and the Collagen Market

The global collagen market is estimated to be valued at USD 7.4 billion by 2030. Collagen, the beauty and health industry’s coveted ingredient, is harvested through two fascinating methods. The traditional path involves extracting collagen from animal sources such as cattle, pigs, and marine life, delving into the depths of nature to tap into the potent proteins found in skin, bones, and scales.

On the flip side, the new wave of synthetic biotechnology which was used by Loreal for their launch of Collagen Anti-Aging Face cream. From the above graph you can see that cruelty-free and animal-free products are not just preferred but demanded by a conscious generation which is shown in the graph above with a 2 year CAGR value of +795.12%. By harnessing the power of genetically engineered microorganisms, such as bacteria and yeast, this innovative approach crafts recombinant collagen without the ethical concerns tied to animal sourcing. This process transforms microscopic cells into efficient collagen producers through advanced fermentation and purification techniques.

The rise of recombinant collagen economy

The rise of the recombinant collagen market represents a significant shift in the biotechnology and materials science sectors, driven by a growing demand for sustainable, ethical, and high-purity alternatives to traditional collagen sources. Recombinant collagen, produced through the genetic engineering of microorganisms like bacteria, yeast, or plants, has emerged as a pivotal solution, addressing several challenges and opening new possibilities across various industries. 

China’s rapid advancements in synthetic biology position it as a strong competitor. The country already leads in the commercialization of fermentation products, setting the stage for its dominance in recombinant collagen and beyond. Global players like ProColl, and Merck are the pioneers of recombinant collagen technology. 

ProColl is a biotechnology company focused on the development of collagen-based products for various medical applications. Their products include collagen-based scaffolds for tissue engineering, wound care products, and cosmetic formulations

Recombinant technology

Merck is another multinational pharmaceutical, chemical, and life sciences company. They are currently involved in the research, development, and production of pharmaceuticals, biotechnology products, and specialty chemicals. Merck operates in various sectors, including healthcare, life science research, and performance materials.

This trend towards synthetic biology in collagen production highlights a broader shift away from animal-based sources, promising lower costs and broader applications in nutraceuticals, functional foods, and more. As technology evolves, recombinant collagen is poised to transform various industries, aligning with consumer demands for sustainable and versatile ingredients.

Collagen in beauty and personal care & beyond

As a key ingredient in the L’oreal Age Perfect Collagen Royal Anti-Aging Face Cream, collagen helps in revitalizing collagen production in the skin, offering solutions to restore youthful vitality. 

Other beauty and personal care products ranging from serums to moisturizers leverage collagen to improve skin texture, promote cell renewal, and support the skin’s natural collagen synthesis, promising a smoother, more radiant complexion.

The appeal of collagen has extended beyond topical applications to include dietary supplements and infused edible products, aligning with the “beauty from within” theme whose 2 year CAGR is +254.89%. Collagen supplements, in various forms like powders and gummies, are complemented with nutrients that foster collagen production and overall wellness. 

The market has also seen a surge in collagen-enriched foods and beverages, from protein bars to drinks, catering to those seeking functional benefits for skin, hair, nails, and joints.

UK beverages collagen data insights from Ai Palette

With a 2 year CAGR of +54.36% collagen is an emerging ingredient in beverages category in the United Kingdom.

collagen beverages products
UK dairy collagen data insights

With a 4 year CAGR of +94.76% collagen is an emerging ingredient in the dairy category in the United Kingdom.

collagen dairy retail products
germany collagen

With a 4 year CAGR of +23.16% collagen is a growing ingredient in the beverages category in Germany. This growth rate showcases the rising demand and consumer interest in collagen-infused beverages, reflecting trends towards health, wellness, and beauty from within. Some popular mentions are collagen peptides, collagen with added benefits, and vegan collagen builders.

Some of the notable mentions of collagen implementation besides beauty and personal care are Symrise’s diana food™ bioactives range, features collagen sourced from natural materials and crucial for skin, bone, and connective tissues. It’s ideal for various cosmetic uses due to its compatibility with human tissue. Meanwhile, Pretty Tasty Tea offers a Collagen RTD beverage, blending nourishment with indulgence through collagen peptides known to enhance skin elasticity, hydration, and vitality.

We are discussing collagen with no mention of Biotin, Aloe Vera, and Keratin. Impossible. These ingredients are highly associated with collagen because they are the integral companions to collagen, enhancing beauty and wellness from within.

Biotin boosts the body’s keratin infrastructure, vital for strong hair, skin, and nails, and aids in converting nutrients into energy, supporting cell growth and collagen production. Aloe Vera contributes to skin elasticity and firmness with its rich composition of vitamins and amino acids, stimulating collagen and elastin production for rejuvenated skin. Keratin, a protein found in skin, hair, and nails, works alongside collagen to strengthen these tissues, improving their flexibility and integrity.

Conclusion

The meteoric rise of collagen, on track to hit an impressive USD 7.4 billion market value by 2030, underscores its pivotal role in the realms of health and beauty. L’Oréal’s latest collagen cream launch signifies a key industry breakthrough, highlighting the ingredient’s broad appeal. This enthusiasm for collagen stretches far beyond skincare, infiltrating the world of dietary supplements and functional foods, underscoring a holistic approach to beauty that champions both external allure and internal wellness. For brands eager to navigate this flourishing market with precision and innovation, Ai Palette stands ready to illuminate the path with its actionable insights and data-driven research. 

To explore how Ai Palette can empower your brand in harnessing collagen’s full potential, schedule a demo today and take the first step towards leveraging the latest industry trends to your advantage.

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