BLOG POST

October Spotlight: Top Emerging CPG Trends

Table of Contents

5 mins read

As we step into October, the CPG (Consumer Packaged Goods) landscape is buzzing with exciting new trends that are redefining consumer preferences. From bold flavors to sustainable innovations, brands are responding to the growing demand for unique experiences, wellness, and nostalgia. This blog highlights the top emerging CPG trends that are making waves in the food, beauty, and wellness industries. Let’s dive in!

Trend 1: Chamoy Pickle Flavor – A Bold, Spicy Sensation

One of the most exciting trends taking over social media is the Chamoy Pickle Flavor. Chamoy, a versatile Mexican condiment known for its spicy, sweet, and sour combination, has found a new stage with pickles. The blend of tangy, salty pickle flavors and the bold kick of Chamoy creates a sensory overload that TikTok and Instagram users can’t get enough of.

But the magic doesn’t stop there. Consumers are customizing their Chamoy pickles with Tajín, Gushers, Lucas candy powder, and even crushed Hot Cheetos, turning snack time into an adventurous experience. The interactive, DIY nature of this trend makes it more than just food—it’s a viral experience that taps into the sensory-driven culture of today’s consumers.

Why It’s Trending:
With a 55% compound annual growth rate (CAGR) over four years, this trend is not slowing down anytime soon. It appeals to snack lovers, adventure seekers, and those looking for bold, new flavor profiles.

chamoy pickle trend

Trend 2: Functional Beauty Lollipops – Beauty from the Inside Out

Beauty and wellness are merging in fun new ways, and Functional Beauty Lollipops are a prime example. These lollipops, packed with ingredients like pro-collagen Vitamin C and collagen peptides, are designed to promote beauty from within while satisfying your sweet tooth.

One notable upcoming launch is Kourtney Kardashian Barker’s lemme Glow Lollipops, featuring watermelon flavor and powerful beauty-boosting ingredients. These treats make daily supplementation feel like an indulgent ritual, appealing to consumers seeking convenience and fun in their beauty routines.

Why It’s Trending:
The functional beauty category is booming, with a 695% growth rate in the past four years. As consumers become more health-conscious, products like these lollipops provide an accessible way to combine wellness with beauty.

functional lolipop trend

Trend 3: Nostalgia-Driven Flavored Creamers – A Taste of the Past

Consumers love indulging in a bit of nostalgia, and brands are capitalizing on this with Nostalgia-Driven Flavored Creamers. Products like KitKat and Rice Krispies Treats creamers have become seasonal must-haves, adding a sweet, festive twist to morning coffee.

These limited-edition flavored creamers tap into the emotional connection consumers have with comforting, childhood flavors. During the festive season, they create a sense of urgency as consumers rush to stock up on their favorite flavors before they disappear.

Why It’s Trending:
With a 259% growth rate, this trend is driven by consumers’ love for nostalgia and their desire to add indulgence to everyday experiences. Flavored creamers are the perfect small luxury for consumers looking for a bit of sweetness in their daily routines.

nostalgia creamer trend

Trend 4: Tepache – The Refreshing Fermented Beverage

Tepache, a fermented pineapple beverage rooted in Mexican culture, is making a comeback. With its natural ingredients, refreshing taste, and low-calorie profile, Tepache appeals to health-conscious consumers looking for something different from traditional beer or hard seltzers.

What makes Tepache stand out is its move towards more authentic, natural ingredients, replacing artificial sweeteners with fruit juices and steeped spices. This shift aligns with the growing demand for clean-label products that prioritize transparency and wellness.

Why It’s Trending:
Tepache’s popularity has surged with a 26.25% CAGR, and its appeal is growing among consumers seeking craft beverages that are both flavorful and health-conscious.

tepache trend

Trend 5: Upcycled Flower Fragrances – Sustainability in Every Scent

Sustainability continues to be a top priority for consumers, and Upcycled Flower Fragrances are a perfect example of eco-friendly innovation. Brands like Unilever are using surplus flowers—such as roses and tulips— that would otherwise be discarded, turning them into essential oils and fragrances.

By employing advanced extraction methods, these upcycled fragrances not only reduce waste but also deliver high-quality, natural scents. This trend taps into consumers’ desire for transparency, sustainability, and products that have a minimal environmental impact.

Why It’s Trending:
The upcycled fragrance market has seen a growth rate of 119%, reflecting a larger cultural shift towards sustainable practices. As consumers become more eco-conscious, this trend offers brands a way to stand out while contributing to the circular economy.

upcycled flower fragrance trend

Why These Trends Matter for Brands

These trends reflect a broader cultural shift towards adventurous eating, wellness, sustainability, and emotional connection. Consumers are increasingly seeking products that offer unique, interactive experiences or align with their personal values. Whether it’s the bold flavors of Chamoy pickles or the sustainable appeal of upcycled flower fragrances, these trends present exciting opportunities for brands to innovate and engage with their audience on a deeper level.

What Brands Can Learn:

  • Stay Bold: Consumers are drawn to bold, adventurous flavors and experiences. Offering products like Chamoy-flavored snacks or customizable beauty lollipops can capture their attention.
  • Embrace Wellness: The merging of wellness and indulgence is a growing trend. Functional foods and beauty products that deliver real benefits while being enjoyable will resonate with today’s health-conscious consumers.
  • Harness Nostalgia: Nostalgia is a powerful emotional driver. Products that evoke comforting, familiar flavors or memories will continue to thrive.
  • Prioritize Sustainability: Consumers are increasingly making purchasing decisions based on sustainability. Upcycled ingredients and transparent practices can differentiate a brand in a crowded market.

In the fast-paced world of CPG, brands that can identify and act on these emerging trends will stay ahead of the competition. As consumers evolve, so must the products that serve them, and these October trends offer a glimpse into what’s next in food, beauty, and wellness.

Explore the full report to dive deeper into these trends and learn how your brand can leverage them for future success!

Share this blog with your network!