Brand SAY
Reveal deep consumer insights compared to your competition
Stay ahead of the competition by using digital data from search, social media, and e-retail reviews and ratings to build a strategic advantage.
Built for
Head of Consumer Insights
Have confidence that you’re identifying white space opportunities early and making better product decisions based on reliable data.
Head of R&D Innovation
Save time accelerating your product development timeline by understanding consumer drivers based on actionable data.
Head of Marketing
Be first to market by capitalizing on market trends and identifying white space opportunities first before your competition.
Features
Track Brand Interest and Activation Impact
Use search data to uncover broad consumer knowledge of brands, products, and queries. Detect emerging competition and understand their market success.
Compare Drivers and Detractors Against Competitors
Evaluate growth in brand affinity compared to the previous year, track month-over-month trends, and assess changes over time. Identify themes driving sentiments within the category.
Compare NPR Scores for Your Brand and Competitors
Track brand advocacy growth, and analyze changes in brand affinity over time. Understand sentiment drivers, identify key themes, and evaluate your brand against competitors.
Brand Salience
- Track brand interest and the impact of activations and marketing for both your brand and competitors.
- Understand brand salience and drivers by region, persona, themes, ingredients, and occasions.
- Identify emerging brands and detect competition, analyzing why they are succeeding in the market.
Brand Affinity
- Track brand affinity scores for both your brand and competitors, analyzing growth vs. last year, month-over-month trends, and changes over time.
- Understand drivers and detractors, identifying key themes driving category sentiments.
- Compare side-by-side drivers and detractors with competitors, and assess changes in brand affinity vs. last year for both your brand and the competition.
Brand Advocacy
- Track brand advocacy scores and NPR scores for your brand and competitors, analyzing growth vs. last year, month-over-month trends, and changes in brand affinity over time.
- Understand drivers and detractors, and identify themes driving sentiments in the category.
- Compare side-by-side drivers and detractors with competitors, assessing changes in brand advocacy vs. last year for both your brand and the competition.
