Screen Winner
Virtually validate your new product concepts
NPD process has gotten faster with product iterations that can be done with a few clicks. Accelerate your product concept innovation.
Built for
Head of Consumer Insights
Have confidence that you’re identifying white space opportunities early and making better product decisions based on reliable data.
Head of R&D Innovation
Save time accelerating your product development timeline by understanding consumer drivers based on actionable data.
Head of Marketing
Be first to market by capitalizing on market trends and identifying white space opportunities first before your competition.
Features
Swift screening,
powerful insights
Leverage Screen Winner to evaluate multiple product concepts in a single afternoon, efficiently gauging their resonance with consumer preferences. Optimizing turnaround time was yesterday's problem; today, it's about speed and precision.
Merit-based
evaluation
Don't just rely on intuition. Screen Winner puts your concepts to the test, rigorously evaluating their merit based on actual consumer preferences. Empower your decision-making process with data-driven insights.
Market relevance
forecasting
Wondering if your next big idea will resonate with tomorrow's consumers? Screen Winner has the answer. By analyzing real-time consumer preferences and market trends, transform question marks into confidence.
Swift screening, powerful insights
- Screen Winner is designed to keep pace with your innovation cycle. Validate multiple concepts in an afternoon, transforming your idea-to-insight timeline.
- Assess your concepts against the ever-evolving consumer preferences. Gain immediate insights into the potential success of your innovations in the current market landscape.
- With Screen Winner, you're not just fast; you're empowered. Built with Gen AI for CPG, this tool offers quick, deep insights, enabling you to pivot, proceed, or pause with confidence in your innovation journey.
Merit based evaluation
- Screen Winner takes the guesswork out of innovation. Each product concept is objectively assessed based on real consumer preferences, ensuring your decisions are always rooted in data, not just intuition.
- Beyond surface-level appeal, Screen Winner evaluates your concepts on multiple parameters - from uniqueness to relevance - to identify those with the strongest potential.
- Understand your product's merit from the consumer's viewpoint. By aligning your concepts with consumer preferences, you're not just launching a product; you're delivering value that resonates with your audience.
Market relevance forecasting
- Screen Winner enables you to forecast market relevance, turning uncertainties into actionable insights for your next big launch.
- Our tool keeps your concepts in sync with evolving consumer preferences and market trends, assuring their potential for success.
- Screen Winner doesn't just screen, it predicts. Equip your product innovation pipeline with concepts that have a high likelihood of resonating with tomorrow's market.
