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Gaming – specifically video gaming – has emerged as one of the most popular sources of entertainment in modern culture with over 3 billion players worldwide. Spanning from professional gamers to casual participants, from middle-aged mothers to preteen sons, this diverse group is bound by very few things.
Enter the snacks category. 🍿
In this whitepaper, we take a glimpse into “gamer culture”, dispel common myths and stereotypes, and explore the requirements of consumers within this category.
✅ Exposition of the “Gamer” Total Addressable Market
✅ Snapshot of the Snacks Category in the gaming community
✅ Focused look at emerging whitespace opportunities
✅ Our thoughts on the future of gamers & snacks