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Consumer-Driven Innovation: The Successful Launch of Tanqueray Bossa Nova

Objective Diageo LAC embarked on an ambitious journey to innovate within the Latin American market by developing a

Strategic Baby Care Ingredient Analysis for Aligning Innovation with Consumer Trends

Objective: The brand team aimed to pinpoint the most significant and trending ingredients within baby care products, intending

Herbal Care Innovation Leveraging AI for Product Development and Market Leadership

Objective: A renowned beauty and personal care brand, celebrated for its comprehensive range of herbal care products, aimed

Optimizing Consumer Perception and Market Edge for New Hair Care Variant in China

Objective: A prominent flavor and ingredient corporation aimed to unravel consumer perceptions and assert the competitive edge of

Unlocking South Korean Beauty Trends: Insights from Ai Palette Analysis

Objective: A renowned beauty company with a rich heritage set out to explore the latest trends in skincare

Case Study: American F&B Leader Identifies Top 5 Health Drivers in US Ready-To-Eat Market

Objective: The American food and beverage corporation team aimed to pinpoint crucial elements within the health and wellness

Case Study: Philippine F&B Company Achieves 77.3% Positive Consumer Sentiment from Key Drivers Analysis

Objective: A Philippine food and beverage company sought to pinpoint consumer preferences for flavors, seasoning, and MSG in

Case Study: Boosting a Saudi Arabian Food Company’s Ratings with Successful Marketing Campaign

Objective: A Saudi Arabian food company sought to identify white spaces in the mature tuna category through online

Case Study: Australian Confectionery Giant’s 6-Month Product Launch Using Our Data Framework

Objective: The Australian multinational confectionery team aimed to realign their new product development strategy to emphasize a healthier

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