A Global Ingredient Manufacturer: Case Study – F&B Innovation

Objective: A leading ingredient manufacturing house wanted to more clearly understand how to pitch functional ingredient solutions in a specific region in order to grow interest in their products.

Challenge: The research team needed to find reliable, data-backed findings to understand key health concerns and functional needs of consumers in the UK beverage market.

Solution: Using Ai Palette’s platform, the team prioritized key functional needs based on consumer engagement (proxy for Share of Mind) and was able to identify specific themes under each need. The team leveraged millions of data points within UK beverages to determine the top ingredients and their application in beverages.

Outcome: The customer was able to prioritize products by identifying the most pressing consumer needs and streamline their focus.