Olam: Case Study – F&B Innovation

Objective
Olam, a global B2B ingredient company, needed to increase their sales win rate in order to grow their ingredients line of business.

Challenge
The global insights team sought to understand the end users, their customers’ customer, in order to position their products in a way that creates more value-added solutions for their clients.

Solution
Using Ai Palette’s platform, the team was able to analyze consumer-insights and foresee future-leaning trends by deep-diving into the platform’s predictive analytics. The insights team better understood relevant themes in the cocoa category like health and wellness, sustainability, and traceability which helped the go-to-market team position their products in a more compelling way.

Outcome
Incorporating emerging trends and flavour pairings into sales proposals, the team at Olam was able to significantly increase their sales win rate and grow their line of business.