Singapore / London, December 2025
Ai Palette (a GlobalData company), a global leader in AI-powered consumer intelligence for the CPG industry, today announced the launch of Arya, an agentic AI assistant designed to transform how brands discover emerging trends in real time, generate winning ideas, and make successful innovation decisions.
Purpose-built for the CPG – F&B and BPC industries, Arya combines billions of real-time signals across social, search, e-commerce, and foodservice with advanced multi-agent intelligence to deliver precise, business-ready answers in seconds, significantly reducing the time from insight discovery to action.
A New Interface for Innovation
Innovation teams today face an abundance of fragmented data across platforms, reports, and tools, often resulting in slow, resource-intensive decision-making.
Arya changes that paradigm.
Instead of navigating dashboards or waiting on analysis, teams can simply ask questions and receive clear, contextualized insights instantly.
“Arya represents a fundamental shift in how insights are accessed, moving from dashboards to direct answers,” said Somsubhra GanChoudhuri, Co-founder & CEO of AI Palette. “Think of Arya as a highly capable junior researcher for every team, one that can scan markets, analyze trends, and generate actionable insights in seconds, not weeks.”
Built Specifically for CPG
Unlike generic AI tools, Arya is designed from the ground up for CPG workflows, spanning trend discovery, product development, and market strategy.
Key capabilities include:
- Trend Deep Dives: Analyze growth, drivers, themes, and real-world examples
- Ingredient & Flavor Scouting: Identify emerging ingredients, pairings, and formats
- Market & Channel Comparison: Compare retail vs. foodservice demand to uncover whitespace
- Concept Exploration: Evaluate new product ideas using real consumer signals
- Platform Intelligence: Understand metrics, definitions, and insights seamlessly
Powered by Multi-Agent Intelligence
At its core, Arya leverages a multi-agent intelligence system that enables it to break down complex business questions, gather relevant data from multiple sources, and synthesize insights into clear, decision-ready answers.
This allows Arya to move beyond simple retrieval, delivering structured thinking, context-aware analysis, and actionable outputs tailored to CPG decision-making.
Faster, More Granular, More Predictive
Traditional consumer research methods are often slow, static, and limited in scope.
Arya introduces a fundamentally different approach:
- Near real-time data signals vs. long research cycles
- Granular, multi-source insights vs. limited sample datasets
- Early trend detection and predictive signals vs. retrospective analysis
A seamless journey from trend signals to whitespace identification to portfolio decisions, empowering brands to act fast and stay ahead of competition.
Enterprise-Ready by Design
“Arya is built with enterprise-grade governance, transparency, and security at its core:
- Fully isolated, single-tenancy data environments
- SOC 2 Type II and ISO-aligned security controls
- Transparent outputs with clear source attribution
This ensures that insights are not only fast, but also trusted and auditable.” said Himanshu Upreti who is the Co-founder & CTO of AI Palette.
About AI Palette
AI Palette, a GlobalData company, is a leading AI-powered consumer intelligence platform that helps CPG companies identify emerging trends, develop winning products, and accelerate innovation. By analyzing billions of data points across social media, search, e-commerce, and foodservice channels, AI Palette delivers real-time, localized insights to some of the world’s largest CPG brands.
