Kefir grows 798.3% YoY growth.
Fruit enzyme drinks have become more appealing to Chinese consumers.
Fermented beverages like kvass, kombucha, and water kefir are perceived as healthy alternative to soda.
Fermented beverages have traditionally been an effective way to inject flavours and vital nutrients into an average drink, but this category of nutritious drinks are starting to catch on in China. The benefits of fermented beverages are capturing the imagination of consumers as people look for a remedy that can aid in the fight against the virus. Consumers are deeply engaged in this conversation and are already highly informed in how such functional beverages can be a powerful tool as a supplement to holistic health.
Download the report to get a detailed breakdown on consumer drivers and ingredient and flavor trends.