How COVID-19 Changed Food Preferences in Singapore and Malaysia

Long Shelf Life: Consumers stocked up their pantries with raw materials to cook and bake healthy meals at home during lockdown – circuit breaker (CB) in Singapore and Movement Control Order (MCO) in Malaysia

Immunity Boosting: Consumers stocked up on Vitamin supplements to boost immunity. Traditional ingredients like lemon, ginger and garlic also exhibited a surge in demand.

Snacking and Comfort Food: Munching on cookies, chips and indulgent foods like cake increased. Baking at home became a way to escape anxiety and stress.

Beverages and Food Popular for Outside-Consumption: Food delivery and consumers recreating their favorite café foods at home boosted pizza and burgers. Milk tea and fruit tea registered a decline due to closing of stand-alone beverage shops during circuit-breaker in SG.

Download the full report to get a detailed breakdown on consumer drivers and differences in each market.