How COVID-19 Changed Food Preferences in Thailand, the Philippines and Indonesia: Reprioritizing Homemade Food & Building Immunity

Indonesia:

• Consumers are relying on comfort food and indulging their sweet tooth while under lockdown
• Slight surge in consumer interest in sourcing led by demand for imported foods including frozen potato snacks, cookies and also beef and fish
• Prefers healthy food that is rich in vitamins and minerals

Philippines:

• Filipino consumer wants healthy food, the focus is on supplements and vitamins not only to boost immunity but also to build muscle, gain energy and fight the virus
• Demand for frozen food increased in Apr’20 but was hindered overall by concerns around it being fatty and unhealthy

Thailand:

• Thai consumer’s preference for delicious and sweet Taste remains, with Health being a close second in consumer needs driving consumption. Staying in shape is important, and consumption of multivitamins and vitamin C is on the rise to boost immunity
• High consumer interest in imported food items in March 2020, driven by demand for imported snacks (chips, dark chocolate), otoro beef, frozen food, etc.
• Unavailability and high price of fresh produce is a major concern

Download the full report to get a detailed breakdown on consumer drivers, product launches and ingredient and flavor trends.