Shifting Functional Food Trends in India, USA and the Philippines

As the pandemic forced people into lockdown, consumers turned to functional foods to lift their mood.

The common goal of invigorating the body and mind is a fascinating look at the new landscape of nutritional & functional foods.

There is a surge in consumer engagement towards a more holistic approach to healthy eating. Consumers are interested in high fibre diets, superfoods, antioxidant-rich produce, and minerals and vitamins to help improve their sleep quality.

Covid-19 has impacted sleeping patterns. Products enriched with magnesium, known to help improve sleep quality, grew in demand.

Consumers are now more conscious about what they put into their body with functional foods gaining momentum. Products that offer timely boosts to holistic health are attractive as consumers are currently seeking for food that offers more than the regular nutritional benefits.

Download the report to get a detailed breakdown of consumer drivers and flavor and ingredient trends.