Southeast Asia’s snacking landscape is being reshaped by trends like health-focused and convenience.
In Southeast Asia, the “Snacktivism” trend, with a 2-year CAGR of +43.3%, emphasizes natural ingredient-based snacks for holistic wellness, particularly in Thailand and Vietnam.
Protein-packed snacks, with a 2-year CAGR of +59%, are gaining popularity in Vietnam and Malaysia, as consumers seek energy and muscle health through nutrient-enhanced options.
The sustainability trend in the F&B sector, with a +45.3% CAGR, is driven by eco-friendly practices and ethical sourcing, especially in Vietnam and Indonesia.
Exotic global flavors and premium indulgence, showing a 2-year CAGR of +54.4%, are trending in Thailand and Indonesia, driven by rising incomes and post-pandemic indulgence.
The “Grab & Graze” trend, with a 2-year CAGR of +168.8%, reflects a demand for convenient, single-serve snacks in the Philippines and Indonesia, catering to fast-paced lifestyles.
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