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September Spotlight: Top Emerging CPG Trends

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5 mins read

As we transition into fall, the consumer landscape is shifting towards products that blend wellness, beauty, and convenience in new and exciting ways. September 2024 is no exception, with several emerging trends poised to make a significant impact in the CPG sector. Whether it’s enhancing health through superfoods or finding new beauty solutions, brands that cater to these evolving demands are set to thrive. Let’s dive into the top six trends that are reshaping the market this season.

Trend 1: High-Phenolic Olive Oil: The Wellness Elixir

Olive oil has long been a kitchen staple, but this year, it’s stepping into the wellness spotlight with a twist—high-phenolic olive oil. Rich in phenolic compounds, this variant is packed with powerful antioxidants that offer a range of health benefits, from reducing inflammation to boosting heart health. With consumers increasingly focused on functional foods, this olive oil is becoming a must-have for those seeking to integrate both flavor and health into their diet.

This isn’t just any olive oil—it’s a supercharged version for those who want the most out of their meals. The rise of functional, health-boosting ingredients is giving consumers a reason to rethink their pantry essentials, and high-phenolic olive oil is leading the charge.

phenolic olive oil

Trend 2: Lentils: The Protein Powerhouse

Lentils have always been a nutritious staple in traditional cuisines, but they’re making a modern comeback. As the plant-based movement gains traction, lentils are taking center stage in everything from salads to snack bars. This versatile legume has seen a 20.5% CAGR growth over the last two years, driven by a surge in health-conscious consumers looking for high-protein, low-fat options.

Lentils are no longer confined to soups and curries—they’re now trending on TikTok as the hero ingredient in plant-based recipes. Whether it’s lentil pasta or lentil-based snacks, this humble legume is evolving into a star player for consumers prioritizing sustainability and nutrition.

lentils

Trend 3: Shilajit Gummies: A Himalayan Secret for Vitality

Shilajit, a traditional Ayurvedic substance, is taking a modern form as a convenient gummy supplement. Derived from the Himalayan mountains, Shilajit is known for its ability to boost energy, improve joint health, and enhance skin vitality. These gummies tap into the growing demand for natural supplements that support wellness in an easy, tasty format.

In a world where convenience is king, Shilajit gummies offer an accessible way to integrate ancient wisdom into everyday routines. As consumers seek out products that provide a holistic approach to health, these energy-boosting gummies are quickly gaining traction.

shilajit gummies

Trend 4: Biomimic Foundations: The Fusion of Skincare and Makeup

The beauty industry is seeing a shift towards multifunctional products that combine the best of both worlds. Biomimic foundations are a prime example, designed to mimic the natural structure of the skin. These innovative foundations not only provide flawless coverage but also nurture the skin with ingredients that support hydration, repair, and protection.

Consumers no longer want to compromise between skincare and makeup. With biomimic foundations, they can have both—products that enhance their natural beauty while also taking care of their skin. This trend reflects a growing demand for clean, science-backed beauty solutions.

biomimic foundation

Trend 5: Japanese Camellia Oil: The Beauty Industry’s Best Kept Secret

Japanese Camellia oil, also known as Tsubaki oil, is making waves in both skincare and haircare. Lightweight yet deeply moisturizing, this oil is packed with antioxidants and essential fatty acids that improve skin elasticity and add a healthy shine to hair. Its fast-absorbing, non-greasy formula makes it a favorite for consumers looking for versatile, effective beauty products.

With its roots in Japanese beauty rituals, Camellia oil is gaining popularity as a natural, luxurious solution for maintaining youthful skin and glossy hair. As consumers increasingly seek out authentic and exotic beauty ingredients, this oil is becoming a cult favorite across the globe.

camellia oil japanese

Trend 6: Printed UV Nails: Manicure Convenience at Your Fingertips

Gone are the days of spending hours in a salon for a perfect manicure. Printed UV nails offer a quick, stylish, and long-lasting solution for beauty enthusiasts on the go. These pre-designed nail strips, cured under UV light, last up to three weeks and provide a salon-quality finish that’s easy to apply at home.

The appeal of printed UV nails lies in their convenience and durability, offering consumers a DIY beauty solution that doesn’t skimp on quality. As self-care continues to evolve, products like these nails empower consumers to take control of their beauty routines with ease.

UV gel strips

Conclusion

These six trends highlight a clear shift in consumer preferences towards products that deliver more than just basic functionality. From health-boosting ingredients like high-phenolic olive oil and Shilajit gummies to beauty innovations like biomimic foundations and Japanese Camellia oil, today’s consumers are seeking out products that enhance their lives in meaningful ways. They want convenience, but they also want authenticity, health benefits, and sustainable choices.

For brands, this presents an exciting opportunity to not only meet but exceed consumer expectations by delivering innovative solutions that blend tradition with modern-day wellness and beauty needs. Staying ahead of these trends will be key for brands looking to connect with discerning consumers who value quality and purpose in their purchases.

To dive deeper into these emerging CPG trends and explore how your brand can capitalize on them, download our comprehensive report on Ai Palette’s website. Embrace the future and ensure your brand remains ahead of the curve.

 

 

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