Objective:
The brand team aimed to pinpoint the most significant and trending ingredients within baby care products, intending to align its innovation pipeline and new product development efforts with consumer preferences and market trends.
Challenge:
The primary challenge for the brand was to discover new and innovative ingredients that met the demands of baby care while resonating with the increasing consumer interest in natural, ayurvedic, and sustainable components.
Solution:
Employing Ai Palette’s Foresight Engine, we performed an in-depth analysis of extensive datasets featuring consumer discussions about Baby Care in the Indian market. This detailed investigation provided crucial insights into emerging ingredients. Additionally, the platform enabled the brand team to acquire a holistic view of consumer attitudes towards various ayurvedic ingredients, significantly improving their capability to meet changing consumer needs.
Outcome:
The brand team utilized data-driven insights and ingredient recommendations from their analysis, seamlessly incorporating this valuable information into their strategic planning and innovation workshops. This process led to the identification of the top 10 potential ingredients, which were earmarked for short, medium, and long-term focus within their Baby Care product portfolio.