How does a big F&B brand like Cargill tackle customer focus?
CPG industry leader Cargill is working towards “becoming more than suppliers and more like partners to brands such as Nestle and Mondelez,” says Roy Tharakan, Regional Director for Commercial Excellence at Cargill. He explains that B2B brands need to develop a deeper understanding of trends in the consumer space in order to help their B2B …
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