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4 key food and beverage trends in Asia for 2022 in 9 charts featured image

4 key food and beverage trends in Asia for 2022 in 9 charts

Leave a Comment / Trends Reports and White Papers / By

Covid-19 fast-forwarded the world and today, our world has become a hybrid one. Our updated lifestyles and experiences deeply influence our food and beverage priorities and behaviours. When the pandemic first hit, the world was left exposed, prompting an immediate call for homemade immunity boosters. In Asia, interest in traditional recipes spiked sky-high. Over time, …

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Kellogg’s unlocks new consumption occasions for breakfast cereal featured image

Kellogg’s unlocks new consumption occasions for breakfast cereal

Leave a Comment / Case Study, Customer Stories, Featured / By

Kellogg’s breakfast cereals have long held a consistent place in a consumer’s day: it’s the tasty, nutritious, convenient food quickly eaten in the morning before everyone rushes to work and school. That consumption occasion disappeared during the pandemic. The brand had to find new avenues for growth. Sanjib Bose, CMO of Kellogg’s Southeast Asia, knew …

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