[On Demand] 2023 was the year that Generative AI (Gen AI for short) made exponential strides in becoming more nuanced and accessible. Its capabilities now extend beyond rudimentary data analysis to include the creation of complex and creative outputs. 

Gen AI now involves generating realistic images, composing code, writing code and creating novel designs for various sectors including CPG. This technology has the power to mimic human-like creativity as a result of learning from vast sources of datasets. This integration of AI into various industries, including the FMCG sector have led to unprecedented innovations in product development and scientific research breakthroughs. 

The Global Food & Beverage Report published by Ai Palette shares that generative AI is now being adopted by many leading companies and is used for analyzing consumer feedback and market trends to aid innovation; be it understanding different consumer motivations across regions, creating product concepts and marketing campaigns that bolster their market share. 

Yet, measuring tangible success, particularly for CPG companies in a competitive field, remains a persistent challenge, despite the advantages observed by early adopters. 

It is important for CPG companies to stay ahead of market trends and it is especially critical to remain at the forefront of innovation. 

Why is this a must watch:

• Understanding the rapid enhancements in Gen AI
• How the world’s leading brands like Nestle, Unilever and Amazon are leveraging the power of Gen AI. And why?
• FoodGPT: Ai Palette’s GenAI Initiative for FMCG companies