Editorial Team

From Kitchen Staple to Skincare Savior: The Evolution of Ghee featured image

From Kitchen Staple to Skincare Savior: The Evolution of Ghee

Ghee,  clarified butter originally from the Indian subcontinent, has long been cherished in various cultures for its culinary and medicinal qualities. Traditionally made by simmering butter to separate the milk solids from the liquid fat, ghee boasts a rich, nutty flavor and a high smoke point, making it an ideal cooking fat that doesn’t burn …

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Revolutionizing the CPG Landscape: The Transformative Power of Generative AI featured image

Revolutionizing the CPG Landscape: The Transformative Power of Generative AI

Let’s face it, the CPG industry isn’t just about keeping up with trends but predicting the future with uncanny accuracy. This is the reality AI is crafting today. It’s revolutionizing how we understand and cater to consumer desires, turning vast oceans of data into a compass that points straight to the next big thing. AI …

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Case Study: American F&B Leader Identifies Top 5 Health Drivers in US Ready-To-Eat Market featured image

Case Study: American F&B Leader Identifies Top 5 Health Drivers in US Ready-To-Eat Market

Objective: The American food and beverage corporation team aimed to pinpoint crucial elements within the health and wellness sector, with a specific emphasis on the ready-to-eat category in the USA market. Given the growing awareness of health-conscious lifestyle management, their primary focus was on weight management. This research sought to identify key pillars and insights …

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Case Study: Philippine F&B Company Achieves 77.3% Positive Consumer Sentiment from Key Drivers Analysis featured image

Case Study: Philippine F&B Company Achieves 77.3% Positive Consumer Sentiment from Key Drivers Analysis

Objective: A Philippine food and beverage company sought to pinpoint consumer preferences for flavors, seasoning, and MSG in the Philippines. Their aim was to align their marketing campaigns with consumer drivers and perceptions, ensuring their products resonated effectively with the local market. Challenge: The primary challenge facing the team was twofold: first, to discern the …

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Case Study: Boosting a Saudi Arabian Food Company’s Ratings with Successful Marketing Campaign featured image

Case Study: Boosting a Saudi Arabian Food Company’s Ratings with Successful Marketing Campaign

Objective: A Saudi Arabian food company sought to identify white spaces in the mature tuna category through online conversations, enabling them to reposition their existing canned tuna line or introduce new variants in Saudi Arabia while staying attuned to consumer preferences and market trends. Challenge: The client aimed to utilize our insights to identify new …

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Case Study: Australian Confectionery Giant's 6-Month Product Launch Using Our Data Framework featured image

Case Study: Australian Confectionery Giant’s 6-Month Product Launch Using Our Data Framework

Objective: The Australian multinational confectionery team aimed to realign their new product development strategy to emphasize a healthier product portfolio, reflecting evolving consumer preferences for healthier confectionery options. Challenge: The Australian innovation team faced the challenge of identifying key opportunities to shift their product offerings towards a “Better-for-You” portfolio. They required assistance in discerning the …

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Case Study: Vietnamese Beverage Company's Strategy in a Health-Focused Market with 80% Competitor Health Claims featured image

Case Study: Vietnamese Beverage Company’s Strategy in a Health-Focused Market with 80% Competitor Health Claims

Objective: The top beverage company in Vietnam aimed to gain a deep understanding of consumer perspectives, claims, and positioning strategies employed by their competitors in the energy drink market. This research sought to uncover the associated themes and tactics utilized by rival brands within the energy drink segment, providing valuable insights for the company’s strategic …

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Case Study: R&D Team's Analysis of Chinese Medicinal Properties in Consumer Products and Cost-Efficient Market Research featured image

Case Study: R&D Team’s Analysis of Chinese Medicinal Properties in Consumer Products and Cost-Efficient Market Research

Objective: The R&D team at a leading beverage company sought to understand consumer perceptions of traditional Chinese medicine ingredients. Their goal was to strategically position products in the “Better For You” portfolio by aligning them with consumer preferences, catering to health-conscious consumers seeking traditional Chinese medicine-inspired beverages. Challenge: The team required assistance in managing vast …

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Case Study: Revitalizing Butter Cookie Sales - Solving a $350 Million Revenue Challenge featured image

Case Study: Revitalizing Butter Cookie Sales – Solving a $350 Million Revenue Challenge

Objective: The goal was to comprehensively study the sweet baked goods category, including cookies and butter biscuits, and analyze trends impacting butter cookies. This involved investigating hypotheses, uncovering drivers, and identifying barriers to their market growth. Challenge: The team faced a significant challenge due to headwinds in the baked cookies category. Their objective was to …

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