Editorial Team

Guha Athreya, Chief Product and Technology Officer

Ai Palette Appoints Guha Athreya as Chief Product and Technology Officer, Elevating Innovation and Product Leadership

Singapore (May 07, 2024) – Ai Palette (www.aipalette.com), a trailblazer in AI-powered product development solutions for consumer packaged goods (CPG) industries, proudly announces the appointment of Guha Athreya as Chief Product and Technology Officer (CPTO). With an extensive background in spearheading AI initiatives and product development, Guha’s appointment is set to further Ai Palette’s mission …

Ai Palette Appoints Guha Athreya as Chief Product and Technology Officer, Elevating Innovation and Product Leadership Read More »

Ai Palette Diageo Success

How Ai Palette Predicted the Flavor Waves of 2023: Elderflower and Seaweed’s Moment in Alcoholic Beverages

The alcoholic beverage industry is constantly evolving, driven by shifting consumer preferences, cultural trends, and an increasing demand for unique, innovative experiences. In recent years, the market has seen a notable departure from traditional flavor profiles like sweet and bitter, with a growing focus on more adventurous and sophisticated flavors. Consumers are looking for more …

How Ai Palette Predicted the Flavor Waves of 2023: Elderflower and Seaweed’s Moment in Alcoholic Beverages Read More »

October Spotlight 5 New Trends in Beauty and Personal Care (4)

October Spotlight: Top Emerging CPG Trends

As we step into October, the CPG (Consumer Packaged Goods) landscape is buzzing with exciting new trends that are redefining consumer preferences. From bold flavors to sustainable innovations, brands are responding to the growing demand for unique experiences, wellness, and nostalgia. This blog highlights the top emerging CPG trends that are making waves in the …

October Spotlight: Top Emerging CPG Trends Read More »

Oct Spotlight 5 New Trends in Beauty and Personal Care

October Spotlight: Top Emerging CPG Trends

Discover the Top Emerging CPG Trends for October 2024! As the CPG world evolves, staying ahead of the curve is essential. Our October Spotlight Trend Report uncovers the hottest emerging trends shaping the food, beauty, and wellness sectors. These trends highlight consumer desires for unique experiences, wellness, and sustainability. What’s Inside the Report? Trend 1: …

October Spotlight: Top Emerging CPG Trends Read More »

Brand SAY image

Supercharge Your Brand’s Digital Health with Brand SAY by Ai Palette: Introducing the First-Ever Real-Time Digital Brand Equity Score

Unlock the Next Level of Consumer Insights and Brand Dominance in the CPG Industry In today’s fast-paced world, where consumer preferences shift in an instant and feedback is immediate, not being able to leverage that vast amount of data available on the internet right away is a real bummer. To stay ahead, you need a holistic …

Supercharge Your Brand’s Digital Health with Brand SAY by Ai Palette: Introducing the First-Ever Real-Time Digital Brand Equity Score Read More »

Brand SAY Launch

Ai Palette Unveils Brand SAY: The Only Real-Time Digital Brand Equity Score for Monitoring CPG Brand’s Digital Health

Singapore, September 25, 2024 – Ai Palette, the leader in AI-driven consumer insights for products and brands, is excited to announce the launch of Brand SAY, a groundbreaking product designed to revolutionize how marketing professionals in the Consumer Packaged Goods (CPG) industry manage and enhance their digital brand equity. Brand SAY: A Game-Changer for CPG Marketers …

Ai Palette Unveils Brand SAY: The Only Real-Time Digital Brand Equity Score for Monitoring CPG Brand’s Digital Health Read More »

September Spotlight: Top Emerging CPG Trends

As we transition into fall, the consumer landscape is shifting towards products that blend wellness, beauty, and convenience in new and exciting ways. September 2024 is no exception, with several emerging trends poised to make a significant impact in the CPG sector. Whether it’s enhancing health through superfoods or finding new beauty solutions, brands that …

September Spotlight: Top Emerging CPG Trends Read More »

September Spotlight: Top Emerging CPG Trends

Download September Spotlight: Top Emerging CPG Trends Get the inside scoop on the hottest CPG trends for September 2024. As the fall season sets in, consumers are embracing products that blend wellness, beauty, and convenience. From antioxidant-rich olive oils to cutting-edge beauty solutions, these trends are shaping the future of consumer preferences. Download now to …

September Spotlight: Top Emerging CPG Trends Read More »

Simple Salted to AI-Driven Innovation: The Evolution of Potato Chip Flavors and the Future of Snacking featured image

Simple Salted to AI-Driven Innovation: The Evolution of Potato Chip Flavors and the Future of Snacking

The global potato chips market is expected to grow from US$ 24.08 billion in 2024 to US$ 32.55 billion by 2030, with a CAGR of 4.4% over the forecast period, reflecting the rising consumer demand for more diverse and unique flavors. What began as a simple salted snack has evolved into a versatile product that …

Simple Salted to AI-Driven Innovation: The Evolution of Potato Chip Flavors and the Future of Snacking Read More »